Hello, I'm Erica ...
...cake baker, decorator, sugarcraft tutor and owner of Iced Innovations. My cake journey started after being inspired by my husband’s aunt who made our wedding cake. After moving to the UK from Cape Town, South Africa, I obtained my ABC Certificate in Cake Decorating at Brooklands College in Surrey. This led to the opening of Iced Innovations in 2006.
My passion is to create your perfect cake. I will work closely with you from our initial meeting to delivery and careful set up at your chosen venue. By listening to your ideas and applying my professional and artistic experience, I am able to create your perfect cake. I love cakes to reflect your personality and style, maybe you are looking for something classic and elegant with stunning sugar flowers, or rather you are wanting something unique with quirky wedding toppers. Whatever you like, I can design the perfect cake for you. Choose between traditional royal iced cakes, semi naked and buttercream cakes, or would you like something more contemporary?
I offer a friendly, personal and professional service to create a bespoke centrepiece cake. Using quality ingredients and made with meticulous attention to detail, your cake will taste even better than it looks. Choose from decadent chocolate, vanilla sponge, carrot, fruit cake or anything in between with a variety of fillings. We also cater for clients with special dietary requirements such as gluten, nut and dairy free cakes.
I am also a freelance tutor, offering 1:2:1 and group classes. I have taught students from all over the UK and abroad including students from France, Dubai, India, Turkey and Australia. As well as having written several articles for Cakes and Sugarcraft Magazine with my cake designs regularly published in Wedding Cakes Magazine.