Hello, I'm Erica...


...cake baker, decorator, sugarcraft tutor and owner of Iced Innovations. My cake journey started after being inspired by my husband’s aunt who made our wedding cake. After moving to the UK from Cape Town, South Africa, I obtained my ABC Certificate in Cake Decorating at Brooklands College in Surrey. This led to the opening of Iced Innovations in 2005.

My passion to create your perfect cake means that I will work closely with you from the moment of our initial meeting to the delivery and careful set up at your chosen venue. By listening to your ideas and applying my professional and artistic experience, I am able to create the perfect cake for your special celebration reflecting your personality and style, from stunning hand crafted sugar flowers, quirky Bride and Groom wedding toppers, traditional royal iced cakes, naked and semi naked buttercream cakes, to something contemporary, modern or fun.

I offer a friendly, personal, professional, and reliable service to create a bespoke centrepiece cake that is made with meticulous attention to detail, which, using quality ingredients, will taste even better than it looks.

Choose from decadent chocolate, vanilla sponge, carrot, fruit cake or anything in between with a variety of fillings. We also cater for clients with special dietary requirements such as gluten, nut and diary free cakes.

I am also a freelance tutor, offering 1:2:1 and group classes including students from all over the UK and abroad including students from France, Dubai, India, Turkey and Australia and have written several articles for Cakes and Sugarcraft Magazine with my cake designs regularly published in Wedding Cakes Magazine.

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