The Process

Choosing your wedding cake is one of the highlights of wedding planning. I offer a professional, trustworthy yet friendly service, enabling you to have a memorable experience, starting from choosing your flavours from my comprehensive flavour menu, the design process and execution, right through to the careful set-up of your cake.

Listening to your design ideas, and applying my professional and artistic experience, enables me to design the perfect cake for your special celebration, reflecting your personality and style.

I am passionate about creating the perfect cake for my clients; a wedding cake which tells your unique story. Every couple is different, so you deserve your own unique centrepiece, this means that I don't copy cakes, not even my own. I work closely with my clients, getting to know you in order to design and create a unique centrepiece, perfect for you on the most special day of your life. Designs may include stunning, realistic looking hand-crafted sugar flowers, piped lace designs copied from your bridal gown, inspiration from your wedding stationery or something more contemporary, like wafer paper ruffles.

All cakes are baked from scratch in my 5* rated kitchen with love and care using ethically sourced, premium quality ingredients to ensure the cakes taste even better than they look.

Sparked Your Interest?

Download the 2024/2025 Brochure for more information.

Your Wedding Cake - How It Works

The Process From Booking to Delivery

Planning your wedding is one of the most exciting times of your life, but with lots to organise, it can be stressful! Rest assured, I am on hand to keep this process as stress-free as possible for you. THe timeline below outlines, what you can expect when ordering an Iced Innovations wedding cake.


You get engaged ... Congratulations and welcome to the beginning of your wedding journey. 



6 - 12 months before your wedding, once you've booked your venue, please get in touch. It is only me who designs, bakes and decorates the cakes and can only take on a limited number of cakes each week.




After your initial enquiry, I will book you in for a discovery call, where I can learn all about you, your wedding, and any ideas you have for your wedding cake. At this stage, I can send a tasting box of delicious cake samples.




If you decide I am the wedding cake maker for you, a £100 deposit will secure your booking. No booking is confirmed until a deposit is received. Once your deposit is received, I will sketch up your chosen designs and work with you until you are totally happy with your wedding cake design.




Two months before your wedding I will contact you again to confirm your flavours and design. At this time I will also invoice you for your final payment, due one month before your wedding.




The week of your wedding, I will contact your wedding planner at the venue to discuss your timings on the day, your cake stand, and the best time to set up.




The day has finally come, and I am on my way to your venue to set up as confirmed with your Wedding Planner, so all you need to do is sit back and enjoy your special day.

victoria sandwich portions and pricing, cake flavours

The Menu

The first decision to make is to choose your flavours. My menu offers a range of flavours including Victoria Sandwich, Chocolate Fudge, Carrot Cake, and many others.


Discover →

award winning carrot cake Erica Cake maker baker designer wedding modern bespoke stylish cakes

Wedding Consultations

If you are looking to book your wedding cake with me I highly recommend booking into one. They are a fantastic opportunity for us to discuss your cake design.


Learn More →

portions and pricing

Tasting Boxes

Want to try before you buy? I post tasting boxes throughout the year. These are posted next-day delivery which you can then enjoy within the comfort of your own home.


Learn More →

chocolate cake portion, cake flavours

Portions & pricing

Please let me know hoe many portions you would like to be able to cut from your cake and I will ensure the design is large enough for your special occasion.


Learn More →

Still Have Questions About Your Wedding Cake?

The process usually starts after you have booked your venue. This is with an email or telephone call, or perhaps we met at a Wedding Fayre. During a discovery call, we can get to know each other and discuss your design ideas. I will then send you a proposal based on what we discussed with a guide to the size of wedding cake you require and a rough price.  Quotes are valid for 30 days.

I love chatting to my clients about their wedding cake ideas!

Face to face or video consultations are a fantastic opportunity for us to chat and discuss the design of your wedding cake in in more detail. This is usually done around 4-6 months before your wedding.

My face-to-face consultations are offered on a limited basis in the winter and autumn. Learn more about my wedding consultations here

Yes of course, cake sample boxes are sent out on regular dates from November to April via Royal Mail 24-hour service allowing you to enjoy them in the comfort of your own home. These are complimentary if you have booked your cake or from £40 if you wish to taste before you book your cake.

Each tasting box contains 5 different flavours. I offer two options, please email me or visit Tasting Boxes to learn more.

As it is only me who designs, bakes, prepares, and decorates all of the cakes, I am only able to take on a limited number of cakes each week. I hate to turn people away. I will always try to accommodate a cake at shorter notice, so please do always ask.

Key summer dates book up quickly, so it is never too early to get in touch. Once you have booked your venue, please fill out my contact form to begin your wedding cake journey. 

 If you wish to book your cake early but are unsure of what you want, this is not a problem. a non-refundable, non-transferable booking fee of £100 can be paid to secure your wedding date.

This ‘Save the Date’ booking fee will be deducted from the final balance of your cake when booking.

If you wish to proceed, a £100 will secure your date. I can’t confirm your date until a booking fee has been received. This booking fee is non-refundable and non-transferable. Payment may be made in cash or by bank transfer. Once your deposit has been paid, I will sketch up your chosen designs and work with you until you absolutely love your wedding cake design. I will also post you a box of cake slices so you can choose your flavours. These are sent out at regular dates in the autumn and spring.

Three months before your big day I will contact you again and confirm your flavours and design and discuss the final styling of your cake. I will then invoice you for the final payment due 2 months before your wedding date. Cakes will not be delivered or released until full payment has been received. Late payment or non-payment may result in your cake not being completed on time.

Wedding cakes are heavy and sometimes very fragile so in most cases, need to be assembled on site.

I will contact your venue the week before your wedding and if you are having fresh flowers on your cake, your chosen florist, to discuss your timings on the day, your cake stand and styling and best time to set up.

I deliver wedding cakes to venues throughout London, Surrey, Berkshire, Hampshire, Kent and Sussex. Delivery is charged at 85p per mile round trip from Weybridge, Surrey.

I love working with fresh flowers however, in the interests of food safety and hygiene, I recommend using organic edible flowers for decoration of your cake.  Many couples prefer to get their wedding florist to supply flowers for their cake to achieve a cohesive style.

If you choose this option, I recommend that you speak to your florist about which varieties can and can’t be used, for example Gypsophila, Hydrangeas, Delphiniums, most lilies, Ranunculi, Eucalyptus, Ruscus and Ivy, to name a few popular varieties are toxic.

I am happy to advise on options for flower placement and the requirements for placing them on the cake. Please read this blog about the use of fresh flowers on cakes.

I have a variety of lovely cake stands to compliment your cake which are available for hire at a cost of £15, plus a £100 refundable security deposit per stand. Cake stands need to be returned within three working days of your wedding date upon which the security deposit is repaid in the absence of any damage. Late returns will be charged £5 per day.

Cakes are freshly baked to order up to 3 days before your wedding and should be consumed within 48 hours to ensure freshness.

To keep your cake as fresh as possible, store your cake in the cardboard cake box it is provided in.

Please store it in a cool, dry place away from any heat sources. Do not keep your cake in the fridge as this will cause condensation on the icing and decorations which will become wet and sticky.

Do not keep your cake in plastic tub or box as this will cause the cake to sweat.

Once you have cut your cake, keep it wrapped in cling film and stored in the cardboard cake box.

Leftover cake can also be wrapped in 2 layers of cling film and frozen. Please defrost completely before eating.

Your wedding venue will be issued with a cake information sheet about the allergens in each tier of cake as well as any non-edible items like dowels, sugar flowers, flower picks, cake toppers, ribbon etc.

Erica Galvin


And Make Your Dreams Come True

If you already know what you're looking for and want to know if I am able to create it for you. Or if you need help deciding on what you think will be best for your wedding, please get in touch. I make elegant, classic, refined wedding cakes, each one specially tailored to you and your style.

Together we can discuss your ideas and design the perfect cake for your big day!


Have you ever wanted to learn the art of sugarcraft to create your own beautiful cakes and stunning sugar flowers? I offer bespoke 1:2:1 and group class tuition including hen parties and children’s’ parties. I have taught at Brooklands College in Weybridge and at many other cake studios as well as having private students from all over the UK and abroad including students from France, Dubai, India, Turkey and Australia.

Learn more about my tuition packages →